British High Commissioner Christian Turner (second right) and tourism officials at Sarova Whitesands Beach on Thursday after a meeting where he announced the UK had lifted its travel advisory.

Tourism stakeholders at the Coast have hailed the United Kingdom (UK) for lifting its travel advisory and called on the government to launch an aggressive campaign to market the country as a secure destination.

Barely a week after the UK lifted the non-essential travel ban, the country’s tourism facilities dominated the World Travel Award gala ceremony in Seychelles at the weekend, scooping nine awards in various categories.

Commerce and Tourism Principal Secretary Ibrahim Mohammed said the industry’s performance at the gala will go a long way in building the country’s brand.