KTF in collaboration with KTB has launched an online media campaign on tourism recovery as part of the strategies to reassure tourists of Kenya safety. This is coming at the backdrop of travel advisories issued by some of travel advisories issued by some of the foreign missions from top tourist source markets, a situation that has dealt a blow to the destination’s image.

The campaign #whyilovekenya will rally tourists, celebrities, corporate bodies, public and the private sector and friends of tourism sector to tell the world about the uniqueness of the country and how tourism business activities are on going despite the travel advisories.

Members are requested to inform their clients, who love Kenya, to post a simple comment on the tag on why they love Kenya.