The Brand Kenya Board is tasked with the responsibility of identifying and refining the key attributes about Kenya, that contribute positively to the image and reputation of the Nation and to aid in the value proposition for Kenyan goods and services.

Following this mandate, the Board in partnership with the Association held a one day workshop dubbed ‘Mark of identity’. The objective of the workshop was to create awareness about the proposed Mark of Identity that will be on all Kenyan goods and services. The proposed mark will be used to position Kenyan goods and services to compete more effectively in the global market.