KICC and KAHC Sales and Marketing Managers Forum
November, 2013

In acknowledging the important role that the Hospitality (Hotel) Sales and Marketing Managers play in the development of MICE, The KICC with the assistance of the Kenya Association of Hotelkeepers and Caterers (KAHC) organized a meeting with hoteliers with purposes of reaching out and creating synergies towards the development of the MICE industry.

The following were discussed during the:-

Ø  Delegate boosting -

Ø  Strategic marketing

Ø  Policy advocacy

Ø  Forward pricing beyond 2 years.

Ø  Information sharing

Ø  Hoarding information amongst various institutions

Ø  Product packaging

Frequent engagements with the industry players and implementation of the strategies discussed will see a more steady growth in MICE in Kenya.

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