MDR Summit
October, 2013

The Kenya Tourism Board(KTB) hosted the annual Summit where Market Development Representatives (MDRs) participate in a strategy session and interaction forums with the Kenya travel trade members.  This year’s MDR Summit took place on the 23rd October 2013 at Safari Park Hotel and Casino and 24th October 2013 at Sarova Whitesands Beach Resort and Spa

The objective of this year’s Summit was to understand the issues affecting Kenya’s tourism, trends in the markets, and exchange ideas on how to improve the tourist experiences in the various destinations and ultimately how we can increase the tourist numbers and sustain the tourism product at the same time.

The forums were interactive with the  intention of giving insight into the various aspects of Kenya’s tourism as well as market intelligence direct from the source.

The Association, through the CEO, Mike Macharia, made a presentation at the Nairobi forum on “Developments in the hospitality industry and how the trade is catering for the changing consumer trends.”

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